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Established in 1988, INSIDE STORY is a research based insights consultancy operating across Australia, South East Asia and China.
We understand the need to cut through in today’s competitive environment and for considered avant-garde thinking.
By forging close and enduring partnerships with our clients, we work together to deliver high impact insights that make a tangible difference to client success with customers, employees and other non customer stakeholders.
Our insights stimulate, focus and in most instances transform thinking so that the probability of identifying and implementing successful stand out ideas is increased.
We have a senior team with 10 research consultants plus support staff who have extensive experience in brand positioning and communications research as a basis for marketing strategy development.
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METAPHOR STORY© Insights Technique - a powerful suite of techniques that ensures marketers can get past functional features and benefits, deep into the emotional essence of brand and consumer relationship by working at the most basic unit of human thought and experience – metaphor
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A best practice qualitative technique customised to your needs with demonstrated ability to go beyond the obvious
INSIDE STORY originated and is a specialist in Marketing Somatics, Somatic Identity and Somatic Metaphors.
What makes INSIDE STORY different?
We combine best practice in art and science, a track record of developing leading (and sometimes cutting edge) methodologies in house.
With a blue chip client base, we bring a highly disciplined and creative culture with a senior team.
We combine right and left brain thinking, both hard headed business pragmatism with far reaching vision.
We have the right culture to deliver the insights and thinking required by today's competitive environment.
Contact us
 INSIDE STORY Knowledge Management
Level 5, 2 Barrack St
Sydney
NSW 2000, Australia
ABN 46 795 383 901
Telephone: +61 (0)2 9299 9979
Facsimile: +61 (0)2 9299 7991
Email: email@insidestory.com.au
Contact: Liane Ringham
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