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Still Water examples

Bose noise reduction headphones The guy in the boat is shutting himself off from the rest of the world, through the use of his headphones. He is safely cocooned in a world of his own. Blocking out the rushing waves = blocking out the chaos of the world outside, which like the rushing, tumbling water, overwhelms, submerges and almost drowns them. Rowing is slow and steady - not rushing around.

Guinness is the self contained drink for Still Waters inviting you to 'get a Guinness in you'.

Hoodies They give an inward and cocooned experience now for two. Hardly making a show in the media in the nineties, a less secure environment creates more and more appeal in the main media.

Goths are back again in the media with a vengeance expressing anger, rebellion and the dark side which is yet another face of Still Waters- akina understands.