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Vodafone New Zealand Mayfly ad - a metaphor of living life in a forward direction.
Tip Top Up uses the appeal of the Up metaphor to symbolise the feelings of eating for well being.
Pump mineral water brings action to normally placid water.
This website celebrates the Rolling Wave metaphor and all that it stands for - see www.insidestory.com.au. The whole side of a McDonalds in Taipei shows a mural of Ronald McDonald in diving gear moving up from the watery deep. Symbolising how well being is being subtly linked with the brand on many levels.
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