In today's marketing world with growth as the imperative, marketers need to out-innovate and out-smart the competition by introducing truly avant-garde products, services and communications that work.
Marketing somatics is a new and unique approach to marketing that assists marketers to connect with the consumer at the deepest level by working at the level of the brain's own body maps. It is about developing somatic ads, somatic packs and somatic communications that connect in the right way for your brand and target consumer.
Marketing somatics works by connecting consumers with their emotions because latest findings in neuroscience show that emotions are embodied - ie experienced in our bodies as metaphors.
This website is designed to introduce marketers to tools they can use to connect somatically and hence make a stronger emotional impact with consumers. Marketers can take existing positionings and empower them by understanding their somatic correlates or use some of the frameworks included here - see
Water People for such a positioning framework.
The contents of this website are based on extensive research: qualitative intensive one on one interviews with people 16 to 50 and a lengthy semi-structured survey with 270 people using a variety of metaphoric questions and somatic attributes.
Call Liane Ringham at
INSIDE STORY Knowledge Management to learn more about marketing somatics and how to connect with consumers at a deeper, more emotional level using the
METAPHOR STORY © Insight Technique .
61 – 2 – 92999979 Liane Ringham Managing Director INSIDE STORY Knowledge Management
